White Spirits

Ultra-Premium Polish Vodka Hits South Beach

Check out the October 2009 issue of Ocean Drive. Our new ad for Orzel Vodka

looks spectacular on the back cover. The first ad of this series ran in the

September 2009 issue of Gotham Magazine.

Become an Eaglemaniac at http://www.OrzelVodka.com

Online Marketing

Why You Should Link Between Your Online Profiles?

The word "cloud computing" gets thrown around quite often these days, but in the case of establishing an online presence a cloud of relevant and precise information about our brand is exactly what we are trying to achieve.

Let's have a look at two online services in which you can create online profiles, and how linking the two profiles can improve search engine results. By linking a LookupPage of a business or a professional with a LinkedIn profile, a user is not only making life easier for customers and establishing credibility amongst them, but a correlation is created between the two pages in the eyes of search engines as well. Linking the profiles together increases the probability that the search engine robot will bundle the two profiles for future searches.

Creating a cloud that binds together different online profiles of a professional, a business, or a brand could dramatically improve the Google CV of that entity.

When creating links between profiles what should you be paying attention to?

1. Not all online profile tools are created equal; some online profile tools limit the amount of effective links each profile can create making the additional links nofollow links. For example, a profile created on LinkedIn can have up to 3 links that the search engine robot will take into consideration. LookupPage does not limit the amount of follow links each profile is allowed to have. The practice of not allowing follow links is fairly common; Wikipedia does not allow follow links as it is a user generated content website. Allowing follow links would jam up Wikipedia with a significant amount of spam.

2. Because links are often limited, it is imperative to get the most out of every link you create. Using anchor text [the visible clickable text in a hyperlink] as opposed to just adding the URL of a profile is crucial. Creating anchor text is a way of telling the search engine robot to associate the text [whether it's a name of a brand or a characteristic you wish to promote] with the URL of the profile that is being submitted.

from Look Up Page Blog

ReTweet or not ReTweeT?

It has been reported earlier this year that Twitter is growing at a rate of 1,382%.

With more businesses and professionals using Twitter than ever before, search for the term “Retweet” has grown immensely.

What does it mean to retweet? To quote Jeremiah Owyang of Altimeter Group, within the Twitter community a "Retweet" is a social gesture indicating endorsement of an idea. It also displays the power of word of mouth. We are more likely to pay attention to recommendations or ideas generated by our friends and colleagues than to information presented to us by strangers. A retweet coming from someone you know is more likely to get your attention.

How do you get people to retweet your stuff?

The absolute best way is to come up with content that will impress your reader. In late August, we wrote a case study about the lacking online reputation management of KFC restaurants. This blog post generated thousands of views in the following days. It also has been retweeted as late as two weeks after its publication.

Another way to increase the probability of a retweet is to engage in endorsing ideas that people who follow you post on Twitter by retweeting them. This is a form of “what goes around – comes around”. By paying respects to content they have put up online you could create a reciprocal relationship in which they promote your tweets.

You can follow LookupPage on Twitter and see for yourself